Help Japan by Shopping for a Cause

japan products

Photos courtesy of: Gucci; Dries Van Noten; Theory

Products from Gucci, Dries Van Noten, and Theory to aid Japan's recovery.

It's been just over two months since the earthquake and subsequent tsunami ravaged Japan. Aid has poured in, but with more news of the devastation and the costs to rebuild (over $300 billion), there's always more all of us can do to help.

From Naomi Campbell's Fashion for Relief runway show in Cannes to Johnny Weir's tee with Tadashi Shoji, the fashion world is uniting to help raise money for the cause. But you can help too—by shopping. Scores of limited-edition items—from dresses and tees to jewelry—are being offered up to benefit the relief effort. So put your money where your heart is and do some guilt-free shopping.

Gucci launched a limited-edition bracelet for $100 last month, the proceeds of which support recovery efforts. The red-and-white piece reads "Gucci Loves You" and is available at Gucci flagships around the world.

Theyskens' Theory is donating 100 percent of proceeds from a special limited-edition collection for French store Colette and online at colette.fr. A silk dress and a few tops and blouses are the styles up for grabs. Colette is also working with jewelry designer Aurélie Bidermann. All proceeds from her I ♥ Japan bracelet go to the Japanese Red Cross.

Dries Van Noten has just released a tee ($90) with profits also going to the Japanese Red Cross. The shirt, midnight blue with a red circle, will be available at Barneys, Bergdorf Goodman, Jeffrey, and online later this month at thecorner.com. Anna Sui's tees—in purple or black ($20)—are available on her Web site.

MZ Wallace is selling a pouch with 100 percent of proceeds being donated. The canvas bag ($20) features a red circle for Japan on one side and MZW ♥ Japan on the other.

Tory Burch is showing her support via a top that features hearts and circles ($29). All of the net proceeds go to the Red Cross.

Feed Projects is selling tees and bags, with $10 of each item going to Feed's Japan Fund. (The items are currently on back order but will be available soon.)

And of course, you can also donate directly to your preferred organization.




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