Ivy Park – Beyonce’s Highly Anticipated Athleisure Line Available Now!
The Internet went crazy today when Beyonce posted Instagram pictures and released a short video introducing her highly anticipated athleisure line, Ivy Park.
The collection, a partnership between Topshop owner Sir Philip Green and Beyonce, was first announced in late 2014, and the launch had already been pushed back from last fall. But the wait is finally over and Ivy Park, a 200 piece collection, featuring a wide range of fitness and leisure wear, will hit Topshop, Nordstrom, and Net-a-Porter April 14!
The brand’s official website describes Ivy Park: “Ivy Park Is Merging Fashion-led Design with Technical Innovation. Creating a new kind of performance wear: Modern Essentials for both on and off the field.”
The amazing video not only shows off some great looks from her new line, but also provides us some insight on her life - how she got started on her fitness journey, and how she pushes through life’s tough challenges.
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“There are things I’m still afraid of,” she says. “When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”
Powerful messages from a powerful lady – we can’t wait to pick up some Ivy Park!
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