Beyoncé Scores $50 Million Deal with Pepsi, New Ads Revealed
Photo: New York Times
Pepsi certainly knows how to pick their leading ladies!
With Sofia Vergara showcasing her signature va-va-voom alongside a smoldering David Beckham in Pepsi's last campaign, Beyonce raises the bombshell bar to even more epic proportions.
Inking a $50 million deal with the soda brand, the mega star singer, who has been a face of the brand since 2002, will appear in her fifth Pepsi TV and print ad campaign, which includes her face on a limited-edition line of Pepsi cans.
Set to debut in 2013 after her highly-anticipated Super Bowl halftime show, the New York Times just released shots of Beyoncé at a Pepsi photo shoot in October.
After Pepsi recently announced they will also be creating a multimillion dollar fund to support Beyoncé’s creative endeavors, the singer said in a statement, “Pepsi embraces creativity and understands that artists evolve...As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”