NET-A-PORTER Limited
NET-A-PORTER Limited

Beyoncé Scores $50 Million Deal with Pepsi, New Ads Revealed


Pepsi certainly knows how to pick their leading ladies!

With Sofia Vergara showcasing her signature va-va-voom alongside a smoldering David Beckham in Pepsi's last campaign, Beyonce raises the bombshell bar to even more epic proportions.

Inking a $50 million deal with the soda brand, the mega star singer, who has been a face of the brand since 2002, will appear in her fifth Pepsi TV and print ad campaign, which includes her face on a limited-edition line of Pepsi cans.

Set to debut in 2013 after her highly-anticipated Super Bowl halftime show, the New York Times just released shots of Beyoncé at a Pepsi photo shoot in October.

After Pepsi recently announced they will also be creating a multimillion dollar fund to support Beyoncé’s creative endeavors, the singer said in a statement, “Pepsi embraces creativity and understands that artists evolve...As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”


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