Billy Reid Gets Boost from James Bond
James Bond is getting a little taste of style below the Mason-Dixon line.
The British spy, in addition to wearing Tom Ford, dons Billy Reid throughout the latest film.
The Skyfall production team ordered 19 pea coats from the Alabama-based designer, at the request of Daniel Craig himself.
"Daniel had actually purchased a pea coat from our New York shop a few years ago and when the movie began shooting, he wanted to use it," Reid tells Valet magazine.
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Once viewers took note of the piece in the trailer and preliminary photos, Reid's Florence headquarters created a limited run of 150 coats which sold out in a matter of days.
But don't fret, gents!
Another limited run will be available soon. You can pre-order the Bond pea coat now.
Much more affordable than a Tom Ford suit, but just as dapper, no?
And hey, it's not pre-worn swim trunks.
