FashionEtc.com January 16th, 2026

There may be an app for just about everything these days, and L’Oréal Paris is jumping on the technology train with a mobile app called My L’Oréal Colorist.

Game on! Watch the Olympic trials in style with winning pieces in gold, silver, and bronze!

For its first official fashion campaign, the Italian label has tapped the '90s supermodel/actress and photography dream team Mert Alas and Marcus Piggott. No rookie mistakes here!

The French label is getting lovey-dovey with a romantic new scent featuring a bow-topped bottle, notes of pink laurel and rose centifolia, and a campaign centered around a Parisian marriage proposal.