L'Oréal Paris Reveals Hair Color Consultation App
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Color between the touch screen... There may be an app for just about everything these days, and L’Oréal Paris is jumping on the technology train with a mobile app called My L’Oréal Colorist.
A free download available through iTunes, the app is a simulated professional hair-color consultation.
Now you can face-chat with your mom, tweet your friend, instagram that puppy in the window and find your perfect hair color all on the same device. Really better get a sturdy cover!
Answer several questions and voila!, the digital hair gods will recommend a shade perfect for your strands, taking into account your desired permanence, tone and form (cream, gel or foam).
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The app is compatible with five of L’Oréal’s hair-color brands: Superior Preference, Excellence Crème, Féria, Healthy Look Crème Gloss Color and Sublime Mousse by Healthy Look, so get a little creative with your next color change.
Want more beauty gadgets? Check out Sephora + Pantone's new Color IQ to find your perfect foundation.