L'Oréal Paris Reveals Hair Color Consultation App
Color between the touch screen... There may be an app for just about everything these days, and L’Oréal Paris is jumping on the technology train with a mobile app called My L’Oréal Colorist.
A free download available through iTunes, the app is a simulated professional hair-color consultation.
Answer several questions and voila!, the digital hair gods will recommend a shade perfect for your strands, taking into account your desired permanence, tone and form (cream, gel or foam).
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The app is compatible with five of L’Oréal’s hair-color brands: Superior Preference, Excellence Crème, Féria, Healthy Look Crème Gloss Color and Sublime Mousse by Healthy Look, so get a little creative with your next color change.
Want more beauty gadgets? Check out Sephora + Pantone's new Color IQ to find your perfect foundation.