Emilio Pucci’s First Ad Campaign Will Star Amber Valletta

Amber Valletta Emilio Pucci
Photo: Patrick McMullan

Like Rag & Bone, Emilio Pucci appears to have gotten the memo with regards to casting one's first-ever fashion campaign: Bring out the big guns.

As such, the Italian label, overseen by creative director Peter Dundas, has tapped veteran supermodel Amber Valletta for its Fall 2012 ads, the brand's first, Women's Wear Daily reports.

Mert Alas and Marcus Piggott lensed the stunning shoot, which "captures the sultry, sophisticated, yet slightly subversive theme” of the latest collection, which includes a sheer-paneled black number worn by Valletta.

We'll say! Who'd guess it was their first time?