Stella McCartney Launching L.I.L.Y Fragrance


Stella McCartney fragrance
Photo: Stella McCartney via Women's Wear Daily
The campaign for L.I.L.Y by Stella McCartney

Stella McCartney is going back to her roots with her second fragrance.

Set to launch exclusively at Selfridges in the U.K. on January 26 and then at U.S. Sephora stores in September (we know, we know), L.I.L.Y is inspired by the British designer's parents, Paul and the late Linda McCartney.

"It comes from my dad’s nickname for my mum: ‘Linda I love you,’” Stella tells Women's Wear Daily of the scent's name.

“The name is also from the lily of the valley ingredient—I love it as a flower, and so did my mum—it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it.”

Along with the lily of the valley heart, the fragrance contains oak moss base notes and a truffle top note.

"You can’t grow moss—you can’t plant it unless it wants to grow,” she says. “I find that quite sexy and sinister, to contrast with the lily of the valley.”

To complement the scent's vision—“A girl becoming a woman ... it’s an early spring morning, crisp air on the flesh ... and discovery"—the designer tapped model Malgosia Bela for the campaign.

Shot by David Sims in the countryside of Kent, England, the 34-year-old Polish beauty goes nude and natural as she poses with the English-cut crystal bottle.

“I wanted someone who was not 14, and you can see she’s wearing hardly any makeup," says McCartney

"You can see her freckles and skin. So many fragrances are ‘girl girly’ or ‘sexy sexy,’ I really wanted this one to be in the middle ground, aspiring and desirable.”

Sounds good to us! L.I.L.Y will range in price from $25 to $100, and will also be available in body lotion and shower gel form.



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