'America's Next Top Model' to Launch Fragrance
Photo courtesy of America’s Next Top Model via Women’s Wear Daily
Just avoid getting in your Smize! America’s Next Top Model is launching the Dream Come True fragrance.
Big things are in store for America's Next Top Model—and we're not just talking about new judge Kelly Cutrone.
Now in its 17th cycle, the reality show is set to launch its first fragrance, which will hit Target stores exclusively in January, Women's Wear Daily reports.
Named Dream Come True, the feminine floral scent was created by Hatch Beauty and boasts top notes of pink freesia, red currant, and honeydew; middle notes of plum blossom, Amazonian lily, and empress peony; and base notes of blondewood, sparkling musk, Tahitian vanilla, and (ooh) pink sugar.
With a blend like that, it's not surprising that the scent is aimed at females in their late teens to early 30s and features pink packaging and a bubbly gold script.
"That is an exciting, heartfelt moment of the show when you know for one of those girls their life is going to change," says Hatch Beauty creative director and managing partner Ben Bennett. "So, we knew we wanted to bring that to life. The concept of Dream Come True is something anyone can relate to. You are always hoping for something.
"If you were announced as winner of the show, it would be an optimistic, sweet moment. In thinking about the customer, we know she loves fantasy. That is what the show is all about. We wanted there to be a very sweet, ethereal sensibility to the fragrance.”
And there's an even sweeter moment in store for the winner of the show's 17th cycle: a plum gig as the face of the fragrance, which will retail for $21.99 for a 1-oz. eau de toilette and $12.99 for a 30-ml. perfume rollerball.
May the best model win!
Meanwhile, see what former ANTM judge André Leon Talley has up his sleeve.
