Taylor Swift CoverGirl Mascara Ad Banned Over Excessive Photoshop Use
Turns out mile-long lashes aren't so easy, breezy, beautiful after all.
An ad for CoverGirl's NatureLuxe Mousse Mascara has been banned by the National Advertising Division for being misleading, Business Insider reports.
Though the print ad features a disclaimer that acknowledges that spokesmodel Taylor Swift's lashes have been enhanced, the advertising watchdog has ruled that the use of Photoshop was excessive.
"You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then–in the mice type–have a disclosure that says ‘okay, not really,'" NAD director Andrea Levine tells Business Insider.
Procter & Gamble, which has admitted to enhancing models' lashes in the past, has agreed to remove the ad.
"[P&G] advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement," the NAD ruling says.
"NAD was particularly troubled by the photograph of the model–which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production."
Guess we'll be throwing some falsies into our shopping basket too ...
