This is Beauty. This is Rose Inc.

Rosie Huntington-Whiteley knows about fashion and beauty! After years of working with some of the top stylists, models, designers and makeup artists she is ready to share her (and their) secrets. launched yesterday and is a so-called glossy version of Rosie Huntington-Whiteley’s personal notebook. The site will be jam packed full of insider secrets, her favorite products, Q & A sessions with professionals, the science behind popular beauty products and a sure to be popular column The Spill which is a peek inside the handbags of fashion’s elite. is a site you will come back to again and again regardless of if you are a beauty novice or industry professional.

Huntington-Whiteley sums up Rose Inc. on Instagram by assuring “A #RoseInc Beauty Story isn’t just girl talk – it’s the result of a collective.”

Make sure to check out our home page to see one of her first guest stars Patrick Ta give Rosie Huntington-Whitely his Instafamous lip look!

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