Shopbop Launching Bridal Boutique

victoria's secret

Photos courtesy of Shopbop

Shopbop will soon offer a Wedding Boutique on its site.

Score one more for the contemporary bridal markets. Following in the footsteps of J.Crew and Anthropologie, on-trend e-tailer Shopbop will soon offer a Wedding Boutique on its site.

Gowns and bridesmaid dresses from Halston Heritage, Thread Social, Rachel Pally, Lela Rose, Notte by Marchesa, Max Azria, Temperley London, Alice + Olivia, Zimmermann, AKA, and Calvin Klein will retail for $195 to $5,000. The site will have a specific Wedding channel that includes editorial content to guide brides-to-be in the fashion department.

“We have a strong inclination that our girl wants to wear something that provides her with fashion and quality, yet also wants a cool and alternative place to shop other than in department stores or bridal shops,” Shopbop fashion director Kate Ciepluch told Women’s Wear Daily.

The site will also offer accessories, lingerie and gifts geared toward the walk down the aisle.

Shopbop’s Wedding Boutique launches March 14.