Kate Bosworth’s Cotton Inc. Commercial - Exclusive!
“Kate was an ideal choice for this year’s commercial,” Cotton Incorporated director of advertising Glenn Sciachitano says of Bosworth. “Her beauty, her status as a Hollywood actress and a fashion icon were a perfect fit for our strategy: to show women that cotton is a part of all aspects of their lives, even if that life includes a walk on the red carpet.”
Bosworth’s TV spot—which begins airing in rotation this month with Zooey Deschanel’s Cotton campaign—shows the Straw Dogs actress in a series of dreamy and romantic settings, such as browsing her covetable closet in a pale blue shift, perusing antique books in a sweet peachy-pink ruched dress, and filming a movie in a Gatsbylike gown and cloche hat. Each vignette features high-fashion apparel from designers such as Prada, Proenza Schouler, Rodarte, and Nina Ricci.
“People generally think of cotton as cozy and casual,” says celebrity stylist Cher Coulter. “But high-end designers really capitalize on its versatility to the extent many people may not immediately recognize it as cotton.”
Just as impressive as the ad’s ensembles is Bosworth’s folkie singing voice, which is heard crooning Cotton Inc.’s signature theme song ("The touch … the feel …"—you know the rest) over a spare orchestration.
Bosworth reportedly worried that warbling might not be her strong suit. “[Kate] was, in fact, anxious [to sing]," Ric Hendee, Cotton Inc. senior vice president of consumer marketing, told WWD, "and she said this commercial will give her a chance to make her singing début.”
After watching the video, we’d say she’s got the singing thing all sewn up.