Louis Vuitton's Spring 2013 Ads Replay Checkerboard Set from Runway Show
Photo: WWD
The Louis Vuitton Spring 2013 ads.
Check mate! Marc Jacobs proves to be a repeat offender for Spring 2013, replaying his runway extravaganza of twins and checks for his latest ad campaign.
From a fully-functioning carousel and a custom-created Rachel Feinstein set, to the Fall 2012 LV-branded full-sized, moving locomotive, Jacobs has been known to put on a spectacle of a runway show for his own label as well as Louis Vuitton, where he has been the artistic director since 1997.
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Playing with Vuitton’s famous Damier check, artist Daniel Buren created an electric yellow checkerboard set for Louis Vuitton’s Spring 2013 show in Paris, and Jacobs enlisted Buren to create a similar graphic yellow backdrop for the luxury French brand’s Spring campaign.
The Steven Meisel-lensed ads also featured the twins theme from his runway extravaganza.
According to Women's Wear Daily, Marc Jacobs chose top young models in twins to heighten “the message of repetition and the repetition of patterns.”
The ads will be released in February and Jacobs has also tapped Buren to do window displays for select Vuitton boutiques for when the collections hit stores in March.
