Lunch Break: Penélope Cruz Sizzles In Scarlet for 2013 Campari Calendar

Photo: Vogue U.K.

Bringing plenty of fashion-forward fire to the new year, Penélope Cruz works her sultry Spanish appeal as the face of the 2013 Campari calendar.

Shot by fashion photographer Kristian Schuller, the calendar is themed around superstition and features Cruz in a series of stunning scarlet designs, including Marchesa, Monique Lhuillier, Zac Posen, Alaia and Emilio Pucci.

Campari CEO Bob Kunze-Concewitz told Vogue U.K., "It's a challenge to create something different, beautiful and exciting each year...Penélope's incredible personality and beauty meant she was the perfect choice to embody this year's theme."

Photo: Vogue U.K.