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Gap Ads Front NYC Metrocards



Gap be bright new york city mta metrocard

Photo via New York Observer


We have to say: this is pretty smart.

Think before you trash your next empty Metrocard, New Yorkers!

Gap's new advertising technique—a Be Bright NYC logo on each subway or bus entry-granting card— also grants a 20% off coupon to any of the retailer's locations.

The ads obviously generate revenue for the Metropolitan Transit Authority and encourages commuters to save some cash while shopping.

Win, win.




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