Gap Ads Front NYC Metrocards

Gap be bright new york city mta metrocard

Photo via New York Observer

We have to say: this is pretty smart.

Think before you trash your next empty Metrocard, New Yorkers!

Gap's new advertising technique—a Be Bright NYC logo on each subway or bus entry-granting card— also grants a 20% off coupon to any of the retailer's locations.

The ads obviously generate revenue for the Metropolitan Transit Authority and encourages commuters to save some cash while shopping.

Win, win.