You Again? Natalia Vodianova Returns for Stella McCartney’s Fall 2012 Ad Campaign


Natalia Vodianova STella McCartney

Photo: courtesy of Stella McCartney via Women’s Wear Daily


Oh sure, Stella McCartney's all about Team GB when it comes to the Olympics, but when it comes to her own fashion campaigns, she's definitely supporting the Russians.

That'd be supermodel Natalia Vodianova, who marks her third consecutive season as the face of McCartney's ads with a playful Fall 2012 shoot lensed by Mert Alas and Marcus Piggott, Women's Wear Daily reports.

McCartney herself styled the shoot, which sees Vodianova mugging for the camera in a flared tweed-paneled minidress with blue trim, plus an embroidered white shirt paired with the designer's mock-croc Grace clutch. And though she's dressed to the nines, the Russian beauty can't resist pulling a ducky pout or busting a quirky dance move.

“[We tried] to create a striking, memorable image that will leap off the page and capture the energy of the collection and Natalia’s personality,” McCartney says of the campaign, adding that she wanted to show a "sense of humor."

Mission accomplished!

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