Augmented Reality to Change the Way We Shop


Photo via Phoenix Mag


It's been over fifteen years since the movie Clueless came out, and still, to this day, girls dream about the revolving closet and computer program that helped Cher get dressed every morning. According to a recent story on Mashable, it seems that every girl's sartorial dream is about to become a reality.

In the next couple of years, online retail sites hope to provide their shoppers with the ability to virtually try on clothes. Yes, that means no more unnecessary shipments and returns because shoppers are about to become their very own virtual Barbie dolls thanks to augmented reality. This technology essentially allows the virtual world to live on top of the real world through iOS programs and mobile devices. 

The program is already being run through a number of different platforms including GoldRun, which recently ran a campaign with Esquire Magazine that allowed users to "pose" with Brooklyn Decker in the magazine aisle at Barnes & Noble (video below). 

Though the technology is still in its early stages, we can't help but wonder how it will work with actual clothing. For example, will a virtual pair of jeans really show us how they'll fit on our bodies in real life? Only time will tell...




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