Prada Goes Futuristic for Fall 2012 Campaign

Photo courtesy of Prada

Prada gets futuristic for Fall 2012.

Always ahead of the curve, Prada is going fashion forward for their Fall 2012 ad campaign.

Lensed by famous photographer Steven Meisel in New York, the ads aim to create a 'virtual labyrinth of fantasy and reality.'

The stark purple walls and orange-and-ivory carpeted steps make you feel like you're looking at a video game. Meisel captures the models staring intensely into the camera, blending in with the futuristic video game-inspired background.

Orange dip-dyed hair matches the orange steps and heavily-lined, smoky eyes give the models a sultry, space-age look.

Photo courtesy of Prada

Sequin embellishments and a sultry stare give Prada's models a space age appeal.

Plexi and sequin embellishments add intrigue to dark purple separates and loud geometric print complement the stiff structure of belted pantsuits.

A futuristic fantasy, take the joy stick and enjoy this fashion video game.

In related news, see the full Prada Fall 2012 collection.