Schiaparelli’s Revival: More Details Revealed

Diego Della Valle
Photo: Getty Images
Diego Della Valle.

The name Schiaparelli has been on the tips of everyone’s tongues lately, between the just-opened Costume Institute exhibition and the news that Italian businessman Diego Della Valle was bringing back the legendary fashion house.

“I think it’s possible to do an incredible, small, charming luxury business,” Della Valle told the New York Times’ Cathy Horyn of his plans for the house. “We don’t need another company [that’s a big brand] today. We want to be a little out of the system.”

Della Valle has already tapped a spokesmodel and muse for the brand, French model and actress Farida Khelfa, but he has yet to tie down a designer—although more than one editor has reportedly thrown John Galliano’s name in the ring.

Della Valle wouldn’t comment on that: “One week it’s Galliano, the next it’s someone else,” he said. He does expect to name a designer by September, though.

Della Valle is referring to the house as “demi-couture:” he wants to show the collections during couture season and keep the collection small. There will also be perfume, and accessories, and the house will be headquartered at 21 Place Vendome in Paris—the original location of Elsa Schiaparelli’s boutique and studio.