Piperlime Opening Brick-and-Mortar Store


Photo: Piperlime.com

Piperlime is opening its first store.

Piperlime is going offline for its newest venture.

Six years after its launch, the shopping site is expanding from e-commerce to retail with the opening of its first physical store this fall, Women's Wear Daily reports.

The Gap Inc.-owned e-tailer—which opened a pop-up shop in 2010—will make its permanent home in a 4,000-square-foot space at 121 Wooster St. in New York City, where it will offer a more-edited selection of handbags, footwear, and apparel from designers like Marc by Marc Jacobs, Frye, and Citizens of Humanity.

Price points will remain in the $25 to $600+ range, while exclusive designer items will also be offered in-store.

“Piperlime’s customer has been asking us for a place where they can experience the brand,” Jennifer Gosselin, senior vice president and general manager of Piperlime, tells WWD. “We feel New York is the perfect place.

“The store will have a women’s focus,” she adds. “We will have clothing and we’ll be showing our disproportionate love of shoes and accessories. There will be a mix of discovery and established brands across all categories. The store gives us a great opportunity to create a multichannel or omni-channel experience, which is how we know our customers are shopping today.”

Gosselin also reveals that the company is open to the idea of launching more stores down the road, depending on feedback from customers. Also on the horizon? The introduction of more product categories and an in-store version of Piperlime's popular guest editor program featuring the likes of Rachel Zoe and Olivia Palermo.

Look for events and launches this fall to help usher in the store's opening. Whether or not you decide to go ahead and set up camp out front is, of course, your call.