Ralph Lauren Launching Collection Denim


Ralph Lauren Denim
Photo: Imaxtree
  A three-piece denim suit on Ralph Lauren's Spring 2010 runway.

Ralph Lauren has got the blues—and it's making us very happy.

The designer is joining the luxury denim fray with his Ralph Lauren Collection Denim, set to launch in July, WWD reports.

Priced between $300 and $2,000, the line will also include outerwear, blouses, cashmere and shearling pieces, and—wait for it—a denim tuxedo.

Jeans-wise, expect dark black, indigo, and distressed rinses, leather-effect hand-coating treatments, and cargo-pocket details.

“This is really a new statement within our collection,” Lauren says.

"It is Collection denim for the Collection customer. It’s not just a few pairs of jeans that we put into our collection. This is a whole concept unto itself."

Get the full story at WWD.


 

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