Tory Burch’s Spring 2011 Video Is a Springtime Romp
Despite the arctic chill in the air, it's time to think about spring. Kick off your wellies and Tretorns and imagine you're wearing espadrille wedges or gold platform sandals with a four-and-a-half inch heel. Ice? Oh, there's no ice, just a warm, spring day.
Fine, we're cheating. We stole this dreamy mental visual from Tory Burch's Spring 2011 campaign video, which is debuting in her Manhattan store windows on Tuesday. But you can see it now!
The film, directed by Aaron Platt, is a literal walk through spring time, and was shot backstage at Tory Burch's presentation in September.
Models wearing the bold yellows and bright whites of Burch's Spring collection, with on-trend accessories prance through a moody, watercolor backdrop with "Colours" by Grouplove providing the soundtrack. The fun vibe of the girls (who were walking on treadmills, incidentally) combined with the illustrations offers a visually stimulating look at the season.
“Spring is about optimism and elegant, wearable clothes, and Aaron captured that beautifully," Tory said. "It’s charming. I’ve already watched it over and over.”
Platt, incidentally, received a Best New Cinematographer nomination at the Independent Spirit Awards for "Wild Tigers I Have Known) back in 2007.
If you've already started wistfully imagining yourself wearing the colorful looks on a seasonal April day, they're available for pre-order on ToryBurch.com. In the meantime, we'll be clicking our wellies together in hopes of being transported to sunnier climates.
