Club Monaco’s Spring 2012 Ad Campaign


Club Monaco Spring 2012 Ad Campaign
Photo courtesy of Club Monaco
Club Monaco’s breezy Spring 2012 ads.

Club Monaco is all about the California dreamin' for Spring 2012.

The retailer has recruited Sasha Pivovarova, who recently collaborated with GapBody, and male model Casey Taylor (not shown) in an ethereal new shoot that pays homage to the Golden State's coastline.

Shot by lensman Serge Leblon—presumably prior to Pivovarova's announcement that she's pregnant—the dreamy images kick off in "chilled" Northern California, complete with soft neutrals, cozy knits, and lots of layering.

The effect is natural beauty at its best, with the model sporting loose dark blonde hair and a number of floaty designs as she strolls along the water and poses by a tree.

Each month will see a fresh batch of images as the cool campaign couple make their way up and down the coast.

Sounds like our kind of road trip!

Club Monaco Spring 2012 Ad Campaign

Photo courtesy of Club Monaco

Going coastal: The retailer hits the beach for its Spring 2012 campaign.

Meanwhile, check out Dior's Spring 2012 ad campaign, starring Mila Kunis.

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