Giorgio Armani's Spring 2012 Ad Campaign

giorgio armani spring 2012 campaign

Photo courtesy of Giorgio Armani

Oh, man! Giorgio Armani's Spring 2012 campaign features modern suiting.

Giorgio Armani is going platinum (again) for Spring 2012.

After tow-headed turns from Rihanna—for Emporio Armani Underwear as well as Armani Jeans—and Fall 2011 collection campaign star Sasha Pivovarova, the label cast icy blonde Milou Van Grosen in its Spring 2012 ad campaign.

With her platinum pixie cut and androgynous beauty, the model evokes Tilda Swinton and Annie Lennox in the Mert Alas and Marcus Piggott-lensed beachfront shoot.

In keeping with the moody, masculine-inspired theme, the Dutch beauty sports the label's sleek suits including a midriff-baring silver and black striped, strong-shouldered jacket, but also goes all woman in a camel-hued number paired with a dramatic cloche and ladylike clutch.

Look for the ads to début in February glossies alongside the latest men's campaign starring Simon Nessman.

giorgio armani spring 2012 campaign

Photos courtesy of Giorgio Armani

Going to extremes: Giorgio Armani's Spring 2012 campaign transitions from masculine to feminine seamlessly.

In related news, check out the full Giorgio Armani Spring 2012 collection.