Bar Refaeli to Launch Undeez E-Commerce Site

bar refaeli starts ecommerce site


Getting intimate: Bar Refaeli is launching an e-commerce site,

We’ve certainly seen her in her skivvies, but now, Israeli model (and former Leo DiCaprio flame) Bar Refaeli has started a business to bring unmentionables to the masses.

According to Israeli news outlet Globes, Refaeli’s e-commerce site, Undeez, is slated to launch in early November and has just raised $1 million from angel investors.

“I started the site with a friend because when I like a pair of underwear, I’ll get 30 pairs of it in the same color,” Refaeli revealed. “But I don’t have time to go buy underwear all the time. And I had boyfriends who were the same way—they never had time to go buy socks and underwear, that’s for sure!—so this website is great because after subscribing, you get these necessities sent directly to you each month."

The site will reportedly sell underwear, socks, and tees for both men and women in “very soft, basic fabrics,” Refaeli said (what, no lace?), which will be delivered as a monthly subscription.

Is a bra site far behind? It is an anagram of Bar. Just sayin' ...

In related news, check out another star in her undies (Armani undies!).