Proenza Schouler Unveils ‘Snowballs’ Short Film


rag and bone campaign
Photo courtesy of Proenza Schouler
 Proenza Schouler and Harmony Korine collaborate on a new short film.

Their first love may be fashion, but Jack McCollough and Lazaro Hernandez of Proenza Schouler also have more than a passing interest in art, having collaborated with the likes of performance artist Kalup Linzy, and filmmaker Harmony Korine.

On September 27 in Paris, the designers unveiled yet another project with Korine: a short film entitled “Snowballs.”

In the four-minute footage, two eerily blank-eyed beings in Native American headdresses and layers of Proenza Schouler prints from the Fall 2011 collection dance around tepees, poke around in the woods, and eventually settle in for the night with an older, shirtless man on a breathing machine.

Sound, well, unconventional? It certainly is—particularly with the childish, sing-song voice-over saying things like, “Oh man, we love trouble,” and “We don’t need to be brave, because we are perfect. We can fly.”

“I used to know an old guy who was mostly blind, he kept a gun in the freezer, and breathed through a machine at night,” Korine told Style.com of the inspiration behind the film.

“When I was 13 I saw the old man turn into a goat and run around the living room. I know it sounds strange, but it was real ’cause he licked my face.”

Don’t worry—you don’t need to understand what’s going on to appreciate the Proenza designs.

Watch the video, and check out the full Proenza Schouler Fall 2011 collection.

In related news, see the brand’s recently-unveiled Spring 2012 collection.

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