Thakoon’s Masai Scarf for Somalia

thakhoon scarf for relief

Photo courtesy of Thakoon

Proceeds from Thakoon’s Masai Plaid Scarf are being donated to an African relief charity

Here’s some do-gooding that we just can’t keep under wraps.

After turning heads with his Masai-inspired prints for Fall 2011, Thakoon Panichgul is showing more love for Africa by designing this Limited-Edition Masai Plaid Scarf.

Modeled by Ruby Aldridge and featuring bold red, purple, and blue squares and fringed trim, the $250 lightweight wool scarf will see 100 percent of its proceeds donated to an international children's relief organization in the Horn of Africa, where drought and limited food supplies are causing a dire hunger crisis.

“This is foremost about the children [there],” Panichgul tells “They can’t fend for themselves. That’s the most immediate concern for me.”

Available now, the scarf also makes a rock ’n’ roll cameo in a video starring a guitar-playing Aldridge. And here we thought giving back couldn’t be any more badass.