Lingerie for 4-Year-Olds Sparks Controversy

lingerie for 4 year olds

French brand Jours Après Lunes designs  lingerie for girls 4 to 12 years old.

A French lingerie label catering to girls as young as 4 years old is raising questions as to whether it promotes a sexualized image of children, Fashionista reports.

Touting itself as "the first designer brand dedicated to ‘loungerie’ for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside," Jours Après Lunes has launched a lookbook starring dolled-up child models sporting plunging, ribbon-trimmed bralets, polka-dotted crop tops, ruffled panties, and a boudoir-worthy combo of pearls and beehives.

The mini models also wear makeup, with one offering a close-up of her undies while another plays pinup as she sprawls across a chaise lounge.

In addition to the "loungerie" aimed at girls aged 4 to 12, the company also sells a more G-rated line of onesies and lace-accented diaper covers for the "bebe" crowd, though its selection for teens could double as cover art for Lolita with its teddy bear-clutching, feather-waving young model.

So, is it all safe for slumber parties, or just the latest example of overly provocative childrenswear? And what ever happened to a good ol' fashioned pair of Wonder Woman Underoos?