Proenza Schouler’s Spring/Summer 2011 Ad Campaign
By Erin Donnelly
01/13/11 at 12:42 PM
Photo courtesy of Proenza Schouler
Triple threat: Proenza Schouler's Spring 2011 ad campaign
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The Spring/Summer 2011 campaigns just keep rolling in.
In a season big on look-alike blondes (see Jean Paul Gaultier and Marc Jacobs), Proenza Schouler has cast the delicately pale duo of Melissa Tammerijn and Julia Nobis for its latest ads.
Boasting milky complexions and sunny orange nails, the models were captured by photographer Willy Vanderperre in London for three color-themed shoots that transition from icy blues and peaches to shocking neons.
Bronzer? Who needs it?
And in a show of social-networking solidarity, the label launched the ads on Twitter, Facebook, and its own Web site.
