Stella McCartney’s Fall 2011 Ad Campaign, New Site


Photos courtesy of Stella McCartney.

Natalia Vodianova gets dotty in Stella McCartney’s Fall 2011 ad campaign.

Stella McCartney has a double-header, launching her Fall 2011 advertising campaign as well as a new e-commerce site.

Mega-model Natalia Vodianova returns as McCartney’s face of fall, shot by Mert Alas and Marcus Piggott in a topiary garden at a private British estate.

There’s a surreal look to the images, as a pensive Vodianova appears in black-and-white while the topiaries blaze an emerald green. Perhaps she’s dreaming of new love?

In two of the shots, the supermodel wears whimsical polka-dots, the breakout looks from McCartney’s fall show. The designer’s graphic take on the trend has been one of the most successful, as her curvy black dresses with oversized point d’esprit won over many a fashion editor, along with celebrities like Kate Winslet.

The ads also appear on McCartney’s new e-commerce site and iPad application (her second comes out next week). The online shopping destination dramatically expands the brand’s reach, adding 28 European countries to the previous pair of the U.S. and U.K.

The site also pulls back the curtain on some of the designer’s other projects. There are photos from the upcoming Taschen book of Linda McCartney’s photographs, for instance, along with sneak peeks backstage from her runway shows, “making of” videos, and more.

Might the site eventually include a photo or two from Kate Moss’s wedding? After all McCartney not only celebrated with the blonde beauty but created some of her weekend-long celebration looks, too. Well, a girl can dream….