Proenza Schouler’s Fall 2011 Ad Campaign


Photos courtesy of Proenza Schouler

South of the border: Proenza Schouler’s Fall 2011 ad campaign

Proenza Schouler is the latest label to reveal its Fall 2011 campaign, for which designers Lazaro Hernandez and Jack McCollough take the concept of colorblocking to a whole new level.

The ads were shot at Milk Studios in New York City by photographer Willy Vanderperre and star Zuzanna Bijoch basking in the glow of the collection’s bold color palette. The images also feature a graphic border that perfectly echos the Southwestern-inspired prints.

Proenza Schouler’s new campaign will run in fall issues of Interview, LOVE, Purple, POP, Industrie, Self-Service, 10, The Journal, 032c, and Garage.

In related news, check out Proenza Schouler’s potential new owner.