Kardashians Ink Deal with Sears for Kardashian Kollection

Kim Khloe Kourtney Kardashian
Photo: Getty Images
Left to right, Kim, Khloe and Kourtney Kardashian at the 2011 People's Choice Awards.

Keeping up with the Kardashians certainly isn't easy. Sisters Kim, Kourtney and Khloe's breathless invasion of the fashion world has now set its sights on Sears.

The department store will be the exclusive retailer for the upcoming Kardashian Kollection fashion line, set to launch in August.

Designed in partnership with Jupi Corp., the trend-focused collection will be sold via in-house shops located in 400 Sears locations nationwide. Featuring ready-to-wear apparel, handbags, lingerie, jewelry and footwear, the contemporary line will encompass the siblings' varying tastes, which run the gamut from glam to boho to rock 'n' roll.

“Each Kardashian sister is a trend-setter in her own right," John Goodman, executive vice president of Apparel and Home for Sears Holdings, says. "Bringing their unique styles together raises the bar for fashion at Sears.

"The collection offers our customers designer looks and appeal at approachable prices. Our team is really looking forward to working with all three sisters to bring this timely brand to customers.”

The girls—who already have fashion lines for QVC, Bebe and Beach Bunny Swimwear under their belt—seem equally enthusiastic about the new partnership.

“Fashion is such a huge part of my life and I’m thrilled to have had the opportunity to design the Kardashian Kollection with my sisters and Jupi," says Kim. "We worked really hard to create an incredible, price friendly collection and are so excited to see our fans’ reactions to the designs."

“Because Kim, Kourt and I have such different tastes, it was really important to us to design looks for girls everywhere, no matter their signature style," adds younger sister Khloe. "We wanted to make sure the Kardashian Kollection offered must-have items for everyone across the country from the girly girls to the rocker chicks.”

So we'll soon have the clothes—now we just need to work on the hair.

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