J Brand’s New Web Site

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Photo courtesy of J Brand

Outta site! J Brand has revamped its virtual world. (We'd happily visit Lily Aldridge, above.)

Beloved denim label (and Duchess of Cambridge favorite) J Brand is expanding its online presence with a brand-new Web site.

In addition to your standard e-commerce, the J World section offers users the chance to upload a photo of themselves wearing their favorite J Brands into a collage. The more Facebook “Likes” an image gets, the bigger the picture appears (imagine being queen of the J Brand castle … ).

The site also features a blog called In the Pocket, which showcases designer collaborations, celebrity sightings, and posts by guest bloggers.

Contributors to the site include Brad Goreski, Nylon’s Dani Stahl, and Esquire’s Nic Screws, who offer “Style Notes” with different ways to wear the many J Brand styles.

And want to “like” or tweet about a pair of jeans? You can, directly from the homepage (which currently features the lovely Lily Aldridge in white denim).

"The new site reflects our modern, relevant aesthetic and leadership as a global fashion brand,” said Jeff Rudes, J Brand’s founder and CEO in a statement. “We are very excited to connect directly with our customers and share with them J World, our cutting edge social community.”

In related news, find out more about the sportswear line J Brand has in the works.