Rachel Zoe Unveils Fashion Line

Rachel Zoe unveils fashion line
Photo courtesy of WWD
Rachel Zoe and a model wearing pieces from the stylist's new clothing line in WWD.

Rachel Zoe is celebrating a special bundle of joy—and it’s not that baby (a boy, she reveals) she’s expecting with husband Rodger Berman.

Rather, the celebrity stylist and star of The Rachel Zoe Project is toasting her brand-new fashion line by giving WWD a sneak peek.

Given the petite blonde’s fondness for vintage maxidresses, fedoras, and oversize fur vests, it should come as no surprise that the collection boasts a number of ’70s-era influences, including tie-neck blouses and a camel-hued pantsuit with military-style buttons and high-waisted belt, though Zoe downplays the retro connection.

“I’d imagine everybody is expecting something from me that’s kind of a ’70s, uberboho-glam kind of thing, and, you know, very accessorized,” she tells the paper. “And it’s not.”

Part of a deal with Li & Fung, the line also features brocade jackets, sequined shifts, flared-leg trousers, organza cocktail dresses, and outerwear that runs the gamut from faux-fur coats to on-trend capes trimmed with leather.

And let’s not forget the accessories: Towering high-heel suede boots, croc pumps, and riding boots comprise the footwear, while Zoe’s reaction to a newly arrived handbag speaks for itself.

“I’m going to scream,” she says. “Did I just scream? I’m sorry. It literally arrived five seconds ago … gorgeous! You would know if I weren’t excited. I’d cancel everything.”

With prices reportedly ranging from $250 for a day dress and $700 for a full tuxedo look, the collection has set its sights on the contemporary market. Though no retailers are lined up as of yet, it is expected to sell at fine department stores and specialty boutiques.

“I think there’s going to be a price balance,” Li & Fung chief strategy officer Alan Chartash explains to WWD. “We felt that [contemporary] is her audience. She’s already done something affordable for QVC.”

Up next for Zoe, now that the hard work of designing is done? Styling Anne Hathaway for her gig as Oscars co-host next month … and Baby Boy Berman, of course.



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