Pantone Adds 175 Colors to Fashion and Home


Pantone Fashion & Home Color System

Photo courtesy of Pantone

Swatch it! Pantone's colorful new offerings

Burnt sienna and cobalt had better make some room—Pantone has added a staggering 175 new colors to its Fashion + Home Color System, bringing the grand total to a rainbow-busting 2,100 hues.

The first color additions since 2003, the exquisitely named newbie shades run the gamut from mild neutrals like Humus and Toasted Coconut to deep browns and blacks like Tap Shoe and Chocolate Torte. (Anyone else getting hungry?)

On the brighter spectrum, Pantone looked to current trends when adding rich cherry reds (Deep Rose), warm oranges with red undertones (Tangerine Tango), red-based purples (Cherries Jubilee), 12 new navies (including Night Sky), soft yellows (Pear Sorbet), and deep hunter green (Climbing Ivy).

Not surprisingly, the fashion and design community is as thrilled as we are with the punched-up palette.

"The new Pantone Fashion + Home Colors are perfect," fashion designer Peter Som says in a press statement. "There is a range of colors to suit every collection–both nuanced and tonal colors as well as vibrant and fresh. At the end of the day, all of the colors are sophisticated and fit with whatever I’m inspired by.”

"One would think it would be impossible for Pantone to best itself, but indeed it has,” adds homeware guru Jonathan Adler. “I didn't imagine that there were 175 more colors in the world but Pantone managed to find them, number them, and add them to its already legendary assortment—an unbelievable feat and a boon to designers the world over."

Fingers crossed there's time for these brand-new hues to make their way into the Spring 2012 collections—we are so ready to taste the rainbow.

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