Derek Lam’s Diffusion Line - Sneak Peek
Fresh off a successful collaboration with eBay, Derek Lam is growing his fashion empire with the launch of a brand-new diffusion line: 10 Crosby Derek Lam.
10 Crosby Derek Lam, named after the address of Lam’s New York City flagship store and offices, will include dresses, jackets, pants, blouses, outerwear and knits, at prices that range from around $225 for some knits to $695 for outerwear. (Pieces from Lam’s main line run from an $850 cashmere sweater to a $2,990 double crepe gown.)
“My idea for this collection is to reach a woman who wants urban clothing that will carry her through every aspect of her life,” said Lam in a release.
“This new line has a more accessible approach while maintaining my core principles: Clothing of value and integrity of design. What is unique to 10 Crosby Derek Lam is its intelligent sense of style combined with surprising twists that will make the collection look and feel special. Our objective is to elevate the experience of what is considered to be affordable fashion.”
10 Crosby Derek Lam will be sold on the Derek Lam Web site, as well as side by side with the main collection in Lam’s New York flagship. Deliveries for the collection will begin in November of 2011.
“We have made great progress in the last few years in building significant brand awareness around the world,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam International.
“Now is the right time to reach a broader audience with a more affordable price point. We are projecting 10 Crosby Derek Lam to become a very significant factor in the future growth of our company.”
