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Missoni and Bugaboo Partner for Strollers


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Photo courtesy of Bugaboo

Nice ride: Zigzag the little one around town in a Missoni-adorned Bugaboo stroller.

For Missoni, a family-run fashion house for several generations, hooking the little ones on all things stylish while they’re still young looks to be part of the brand’s strategy.

Luckily, even if you weren’t born into fashion royalty, Missoni’s latest collaboration will ensure that your babies will be chic from a very early age: The brand has teamed up with Bugaboo for a collection of stroller accessories.

The collaboration comes in two variations: a block print on the Bugaboo Cameleon sun canopy and bassinet apron (which retails for $269), and a zigzag print on the Bugaboo Bee sun canopy (which retails for $199). Each version comes with a knitted Missoni blanket.

“It was a great joy to work on this project,” said Angela Missoni, the company’s creative director and co-owner. “Children are so sensitive to colors and patterns. Working with Bugaboo has given me a unique opportunity to create a dream stroller that I hope will be enjoyed by children and will stimulate their senses.”

Bugaboo + Missoni will be available July 2011 at Neiman Marcus.

In related news, check out Leighton Meester getting in on the Missoni family love.

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