Rumer Willis Stars in Badgley Mischka Spring 2011 Campaign

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Photo courtesy of Badgley Mischka
James Mischka and Mark Badgley put the finishing touches on Rumer Willis.

It's no Rumer ... Bruce and Demi’s daughter is really going to star in Badgley Mischka’s Spring 2011 advertising campaign.

Hollywood progeny and actress Rumer Willis, 22, was snapped by photographer Tony Duran in Malibu for the campaign, which will encompass the design duo's couture eveningwear, handbag, swimwear, footwear, jewelry and contemporary Mark + James collections.

"We adore Rumer; she is glamorous, youthful, and fun," Mark Badgley and James Mischka say."Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection."

The feeling is mutual. "I was thrilled and honored to be chosen to represent the Badgley Mischka brand," adds Willis, who is seen modeling a stunning strapless beaded creation.

"Working with Mark and James is an incredible opportunity."

Set to debut in March, Willis’s campaign follows in the star-studded footsteps of Sharon Stone and Mary-Kate and Ashley Olsen, who have also posed for the design duo.