Ann Taylor Is Now Ann Inc.

ann taylor
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What's in a name? Ann Taylor Stores Corp. is now Ann Inc.

Goodbye, AnnTaylor Stores Corp.; hello, Ann Inc.!

The group behind Ann Taylor and Ann Taylor Loft has changed its corporate name to the more concise Ann Inc., WWD reports.

Though the actual store names will remain intact, the tweaked moniker reflects a company shift that will focus on introducing a new 4,000-square-foot prototype and an e-commerce expansion that includes international shipping and mobile commerce.

So what exactly prompted the new name?

"[President and CEO Kay] Krill said the old one was clunky and the new one reflects the multichannel strategy," the paper notes. "And the period in 'Ann Inc.' will change colors periodically to show support for causes backed by the company, like pink to support breast cancer research and purple for International Women’s Day."

Get the full story from WWD.