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Adam Levine Launches Men’s and Women’s Fragrances


Adam Levine
Photo: Getty Images
Adam Levine.

Not everyone can have moves like Jagger—but everyone can get a little piece of Adam Levine in fragrance form.

The Maroon 5 frontman and The Voice star—not to mention boyfriend to Victoria’s Secret model Anne V—is breaking into the beauty business with a line of his own fragrances, for men and women.


The line, which will hit shelves in May 2013, is named 222—Levine’s lucky number—and is being produced by ID Perfumes, the company behind Katy Perry’s scents, People.com reports.

“Adam is a performer with tremendous charisma—both on stage and on TV,” said ID’s CEO, Ilia Lekach, in a release. “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.”

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