Emma Bunton Launches Argos Kids’ Clothing Line

emma bunton launches children's clothing line

Photos courtesy of Argos

Emma Bunton and her son Beau in the Argos children's clothing ad campaign.

Looks like Victoria Beckham’s not the only former Spice Girl with style to spare!

Emma Bunton (that would be Baby Spice) is trying her hand at the design game—but in keeping with her former moniker, she’s sticking to kid stuff: a childrenswear line for U.K. department store Argos.

"As a mum myself I'm forever searching for fun and fashionable clothes for my boys, that are comfortable and practical too—clothes they really want to wear," Bunton said said in a release. (She and longtime partner Jade Jones have two boys: Beau, 4, and Tate, born in May of this year.)

"Working with Argos has given me the opportunity to create exactly that. I've worked hard on every piece in the range; the designs, colors, fabrics, prints and cuts and I'm so proud of the outcome."

The collection—which features the adorable Beau and Bunton in its ad campaign —is for boys and girls aged newborn to 10 years, and will be available in January.

In related news, Victoria Beckham's clothing line is expected to make nearly $100 million this year.

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