Ashley Greene: Face of DKNY
Her custom-created Donna Karan gown at the Costume Institute Gala was just the beginning: Twilight actress Ashley Greene has been named the new face of DKNY and DKNY jeans.
“I’ve always loved Donna Karan’s creations,” Greene said in a release.
“To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”
Greene will star in the Ines van Lamsweerde and Vinoodh Matadin-shot campaign for Spring 2012 and will represent DKNY and DKNY Jeans exclusively for the next year.
“Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style, said Donna Karan’s executive vice president of global marketing and communications, Patti Cohen.
“She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”
(We expect this means plenty of Twitter dishing between Greene and social media queen DKNY PR Girl.)
In related news, check out Ashley Greene on the November cover of Allure.
