Kellan Lutz Models Abbot + Main Collection

valentine couture 2011 review

Photo: Yu Tsai

Bed buddies: Kellan Lutz and Anne V. get steamy in Dylan George's Fall 2011 ad campaign.

Is it hot in here, or is it just Kellan Lutz's new fashion campaign?

Last seen modeling Calvin Klein undies, the Twilight hottie is turning up the heat with a steamy shoot for denim label Dylan George and its Abbot + Main diffusion line, which was co-designed by the actor.

Clad in tight jeans and a lacy black bra, model Anne V. stars as Lutz's lust interest for the racy campaign, shot in a bedroom in a sprawling Beverly Hills mansion.

Photographer Yu Tsai captures the toned twosome in various states of undress as they paw at each other, while the multitasking Lutz manages to show off his Abbot + Main line of tees and hoodies (priced from $44 to $178) and expose his washboard abs at the same time. Everybody wins!

valentine couture 2011 review

Photo: Yu Tsai

Lutz gets ripped for his Abbot + Main collection.

Of course, why drool over photos of those muscles when you can see them in the flesh? On August 11, the actor will be hitting Nordstrom at The Grove in Los Angeles, where he'll be taking photos with customers who make a Dylan George or Abbot + Main purchase.

Just be forewarned: If the pictures (we didn't show!) are any indication, this guy can get a little touchy-feely when the camera's around ...