Drew Barrymore Launches a Cosmetics Line at Wal-Mart

Photo: Patrick McMullan
Drew Barrymore.

Drew Barrymore is bringing her boho flower girl glow to the masses with a new makeup line.

From Lancôme spokeswoman back in 2004 to the face of Cover Girl, Barrymore is taking her beauty icon status one step further by launching a color cosmetics brand called Flower.

A theme in the budding beauty guru's life, Barrymore's production company is named Flower Films.

The actress and new mom, who likes to be in charge, actually co-owns the label with design and manufacturing firm Maesa Group.

Drew told Women's Wear Daily, “I think, if you really care about things, then you just naturally get involved. I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out..It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can’t sleep at night. I care.”

Launching this January exclusively in 1,509 Wal-Mart stores and online at, with products priced from $4.98 to $13.98, Barrymore's ultimate goal is to bring beauty luxury to the masses.