Amber Heard Stars in Guess's New Guess Girl Fragrance Ads

Photos courtesy of WWD

Amber Heard is pretty in pink for Guess's new girly fragrance.

Guess is getting girly, appealing to a younger audience with the upcoming launch of the Guess Girl fragrance.

Focusing on ladies in their early-20s, Steve Mormoris, senior vice president of global marketing for Coty Beauty told Women's Wear Daily, “We were inspired by the 30th anniversary of Guess for this fourth launch with the brand. We wanted to create something that captured the fashion brand’s sex appeal and youthful spirit.”

With top notes of raspberry nectar, melon and bergamot mist, and a drydown of Australian sandalwood and Madagascar vanilla, the fruity floral scent is a distinct departure from the brand's most recent perfume, Seductive, aimed toward women in their later 20's.

Shot by Ellen von Unwerth, Amber Heard fronts the ad campaign for the new scent. Clad in a curve-hugging pink sequin Guess dress with plenty of cleavage, the blonde bombshell brings a whole lotta va-va-voom, Hollywood glamour to the sweet and flirty scent. Looking every bit the voluptuous woman, Heard is that beauty icon with all the sex appeal that every young girl dreams of being. “For Guess, we love models who are reminiscent of Hollywood glamour girls like Sophia Loren and Marilyn Monroe,” Mormoris told WWD.

Launching this February, the fragrance will be offered in three sizes: (1 oz. for $40, 1.7 oz. for $52 and 3.4 oz. for $62 and a 6.7-oz. body cream for $28) at department stores and on