Gwyneth Paltrow Named Face of Max Factor

gwyneth paltrow max factor

Photo: Max Factor UK Facebook

Gwyneth Paltrow poses for her Max Factor ads.

Good grief—Gwyneth Paltrow is having one hell of a great week.

One day after being named by People as the World’s Best Dressed Woman, the actress has been revealed as the new face of Max Factor, Women’s Wear Daily reports.

The role of “creative inspiration” will see Paltrow starring in a six-month-long campaign that kicks off in November, marking her second major beauty endeavor after signing on as the spokesmodel for Hugo Boss’s Boss Nuit Pour Femme fragrance.

Overseen by Max Factor global creative design director Pat McGrath, the print ads will be shot by Craig McDean, while Tom Munro will helm a series of TV spots that see the blonde stunner showing off beauty looks inspired by the different aspects of her life.

“I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth,” McGrath says. “These were to be inspired by her life and the different roles she has to play—model, actress, mother, singer”

Let’s not forget rocker wife and blogger extraordinaire!