Claudia Schiffer, Coco Rocha and More in L’Oréal Preference Film



You’re heard the one about the blonde, the brunette, and the redhead. But what do you get when you put a platinum blonde, a golden blonde, a rich brunette, a bright redhead, and a glossy black-haired woman in one stunningly ornate hotel? And did we mention they’re all supermodels?

Claudia Schiffer, Liya Kebede, Coco Rocha, Doutzen Kroes, and Bianca Balti star in a dramatic short film for L’Oréal Préférence, the beauty empire’s line of hair color products. Shot by director Paul Gore (who’s produced commercials and films for the likes of Diesel, Juicy Couture, and Paco Rabanne), the spot shows each gorgeous girl unlocking the door to a separate room, where they go head to head with a panther, a chess board, a piano, and one precariously swinging chandelier—among other things.

Check out the video above.

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