U.K. Model Agencies Ban Tanning Bed Use

Photo: Imaxtree
Fake bake: a super-bronzed beauty look from Rodarte's Fall 2012 show..

Bronze and beautiful? No, thanks. Looks like those English rose complexions aren’t going anywhere.

U.K. modeling agencies have banded together to ban their models from using tanning beds in preparation for the London Fashion Week shows, which began today.

“Supporting this campaign makes perfect sense as the well-being of our models is of paramount importance and we take a serious approach to their health,” Sara Doukas, the managing director of Storm Model Management, told the Daily Mail. “We do not advocate the use of sunbeds for any of our models, and recommend that they choose safer options if they require a tan—spray tans are easy to apply and can last a week.”

The initiative is a response to Cancer Research UK’s R UV UGLY? campaign, which warns against the risk of skin cancer from UV exposure.

“We’re delighted that leading model agencies are backing the R UV UGLY? campaign,” said Chris Lunn, a campaign manager at Cancer Research UK. “Using sunbeds can make your skin coarse, leathery and wrinkly. The UV rays from a sunbed can also damage the DNA in your skin. Over time, this damage can build up and may lead to melanoma, the most serious type of skin cancer. So, if you feel you must have a tan, it is safer to fake it.”

Bronzer it is!