Gucci Expands Beauty License to Cosmetics and Skincare


Vera Wang
Photo: Imaxtree
A beauty look from Gucci’s Spring 2011 runway.

Will Gucci soon be hitting the beauty counter?

That looks to be the case, as the luxury label has just extended its fragrance licensing deal with Procter & Gamble Prestige to include cosmetics and skincare, WWD reports.

Though Gucci currently sells fragrances such as Guilty through P&G Prestige, this is its first major move towards becoming a full-fledged beauty brand.

"It is against this positive backdrop that we have decided to renew and extend the scope of our license with P&G Prestige based on a long-term commitment that will allow us to capitalize on this momentum as we take advantage of the significant geographic and category expansion opportunities that exist for the Gucci brand across the beauty segment," Patrizio di Marco, president and CEO of Gucci, said.

Get the full story at WWD.

 

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